Founded as a small boutique by Adele and Edoardo Fendi in Rome in 1925, Fendi is now one of the foremost fashion brands in the world. Initially a family-run business, their modern success is in no small part thanks to German designer Karl Lagerfeld who joined the brand in 1965 and worked with them for 54 years. He is responsible for creating their signature and iconic “double F” logo.