About YASMINA Q
Effortless feminine style forms the philosophy behind the brand’s ‘thoughtfully created womenswear’ approach, launched in August 2020. Yasmina’s name translates as ‘Jasmine’ - naturally the brand is inspired by flora and fauna, colour and seasons. Each collection is designed in London, with a focus on growing in a responsible manner; with sustainability at the heart of Yasmina Q.
The brand uses sustainably sourced and / or ‘deadstock’ fabrics, collaborates with community based and / or WRAP approved manufacturers, Women’s charity incentives and produces limited units to avoid waste and accumulating excess.
