3W // inspire


Say hello to the ultimate zeitgeist


There are instances where adding things together results in something greater than the sum of its parts. Take Louis Vuitton and Supreme: two brands with a cult-like following. Two brands that decided to collaborate. The result? Something off-the-chart zeitgeist. The appeal crosses boundaries, adopting both streetwear devotees and high-luxury purists into the fold. If that’s not an A* at fashion maths, we don’t know what is.

Here’s the interesting thing: strictly speaking, the Supreme collaboration first appeared as part of Louis Vuitton’s AW17 menswear show, but it’s been snapped up by women and men alike. It’s a sign of the times. Anything can be unisex as long as you like it and it fits. And people liking it has never really been disputed. Sweatshirts, T-shirts, scarves, bottle openers, skateboards, rucksacks breathe duffle bags, phone cases, bandanas, gloves– all emblazoned with a mash up of the LV print and Supreme logos – there really is something to appeal to everyone. And who doesn’t want a siren red bum bag to really highlight the fact you’re wearing a bum bag? Like it or not, they’re back and you need to make sure everyone else knows you’re in on the trend first.


"The appeal crosses boundaries, adopting both streetwear devotees and high-luxury purists into the fold."


Urban through and through? Style as nature intended. Sweatshirts emblazoned with the classic red and white Supreme logo can be worn with sweat pants and trainers. Lean towards smart casual? Layer the same sweatshirt under a tailored coat and wear with pristine trousers and loafers. Backpacks, too, can swing both ways when worn with either off-duty tracksuits or neat tailoring – a trick you can also employ with aforementioned belt bags. Slung across the chest, rather than round the waist, with smart coats they look coolly insouciant rather than 1990s throwback. If you’re more LV than Supreme, chunky scarves in Louis Vuitton’s iconic chocolate brown and tan luggage print come interspersed with the latter’s logo for just a nod to the streetwear goliath.

In a way, none of this matters. How you wear it is up to you – trends are there to be personalised. What matters is that owning a piece of the LV x Supreme collaboration marks you out as being part of an ultra-exclusive in-crowd. The pieces are never restocked and never reproduced, so their cachet is never diluted by future drops. So if that doesn’t get you wanting it, we don’t know what will.

Isn’t it time you joined the LV Supreme team?